ReConnected
Welcome to the Reconnected Podcast—a home for sharing, understanding and growth for the retail grocery store industry. During each episode, we will meet an amazing member of our community as we learn about their story and jointly explore the intricacies and challenges of our supply chain. Through it all, we'll remember and honor that everything starts with the real people who spend so much of their lives supporting the retail food supply chain. We will bring together the voices of manufacturers, distributors, and retailers as we journey together to help our industry reconnect.
We're excited to have you join us.
ReConnected
Episode 22 - Reconnected with Steve Gaither
Dive into the world of brand strategy and channel marketing with Steve Gaither, Founder of Architect CPG, a Brand strategy and outsourced CMO company. With over 20 years of experience in the industry, Steve has helped brands like Real Good Foods, Smith Foods, and Mush achieve market success.
Key discussion points include:
- Steve’s approach to understanding the 4Cs (company, category, competition, consumer) and leveraging data-driven decision-making.
- Tactics for TikTok, Amazon, DTC, and retail shopper marketing, including budget allocation and measuring performance.
- Why sales matter more than followers and the benefits of integrating organic and paid content.
- Tips for creating effective packaging that resonates with consumers and stands out on the shelf.
Steve’s practical, data-first perspective offers actionable takeaways for brands looking to scale and stand out in a competitive market.
LISTEN now to learn from a CPG expert shaping the future of brand strategy!